Removing Barriers

Edith Reyna of El Local provides exceptional real estate services to the Spanish community
By Kamala Kirk
Mike Park/Submitted photo

Los Angeles County is home to the largest Spanish-speaking population of any county in the United States. Latino community members are the second largest ethnic group in LA, with 3.7 million residents who speak Spanish at home. Recently, the National Association of Hispanic Real Estate Professionals released its annual report, “The State of Hispanic Homeownership,” which highlighted the fact that in the past year, Latinos reached the highest homeownership rate since 2014 with 1.9 million Latino households purchasing their first home.

Despite these important milestones, Spanish-speaking community members still face various challenges when it comes to purchasing a home, from language barriers to loans. To help better serve Latino residents and their families with the homebuying and selling process, The Local Real Estate Group recently launched its new Spanish-speaking branch, El Local. The division will be led by Edith Reyna, who has over 23 years of industry experience since starting her real estate career in 1990.

“We felt that the Latino community was being underserved in real estate, and we saw how many were struggling throughout the process,” Reyna says. “We saw this as a great opportunity for us to be able to help them buy or sell a home in their language. Our goal is to provide them with the top service they deserve from day one.”

Born in Mexico City, Reyna made the move with her family to LA in 1982 at the age of 13. Growing up, she witnessed the frustration her parents went through when buying their first home.

“When Kurt Wisner approached me about El Local, it was very close to my heart,” Reyna says. “When I was 14, my parents saved their money and bought a house, but they couldn’t move in because the tenants would not leave the property and they didn’t have anyone to help them. That experience always stayed in the back of my mind, and now I want to guide my clients through the process so they are able to move into their home with peace of mind and enjoy the next phase of life. I couldn’t imagine a better opportunity to be able to help other families.”

At El Local, the goal is to provide exceptional real estate services and advice to the Spanish-speaking members of the community. Having been an integral part of Northeast LA’s neighborhoods for many years, El Local holds true to its name. Living and working in the areas it serves, El Local is perfectly suited to assist the Latino community with all its real estate needs.

“Our team members are all local and from Northeast LA,” Reyna says. “We understand our community, and we have the experience to help them through the process. Whether clients speak English, Spanish or another language, they deserve the best service and results.”

Passionate about her career since the beginning, Reyna’s purpose within the real estate profession has always been to guide her clients through every point of the process so the transition is seamless. One of the reasons clients enjoy working with Reyna is her calm demeanor and ability to provide them with peace of mind during what can be a stressful experience for many. 

“I love my job because it gives me the opportunity to help people and their families accomplish their goals, whether they are buying or selling their home,” Reyna says. “It’s the American dream to own a house, and to be able to guide someone through the process of achieving their dream, whether it’s purchasing their first home, moving to a better location or retiring, is truly the greatest privilege.” 

The Local Real Estate Group


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