‘Family, Culture and Community’

Rose Bowl Stadium to host fun-filled events this spring
By Arroyo Monthly Staff
Submitted photo

Featuring over 30 wines and gourmet food, the Rosé Bowl will be gracing the grass of the historic Rose Bowl Stadium field this spring. 

From 3 to 7 p.m. on Saturday, April 9, guests will have the opportunity to enjoy unlimited pours of carefully curated rosés, including fan favorites like Bev Wine and JNSQ. The festival, located at 1001 Rose Bowl Drive, will include a handful of restaurants and food vendors. Music will include a DJ and live segments from Los Angeles natives Dylan Dunlap and Lucy & La Mer.

Tickets, which include a branded wine glass, cost $80 per person. They are available for purchase at rosebowlwinefestival.com.

“We founded Bev to do wine differently and to do it better. Since rosé is our baby, we’re thrilled to lead the sponsorship of Rosé Bowl with the industry’s biggest movers and shakers,” a spokesperson for Bev Wine shares in a statement. “Our premium canned wines are all zero sugar, sustainably sourced and packed with all the good stuff, so they’re the perfect sipper for a day at the Bowl.”

Pink attire is encouraged and photo ops will be aplenty, according to the press release.

But that’s not all.

On Sunday, May 1, the stadium will host the Cinco de Mayo at the Rose Bowl. 

Consulado de Mexico, the city of Pasadena and the Pasadena Latino Employee Association (PLEA) are teaming up to bring traditional music, including live performances from La Sonora Dinamita and Folklorico dancers, a soccer tournament, an active children’s play area, and an arts and culture area showcasing local artists to the stadium’s stands. 

The free, family-friendly event seeks to serve as an opportunity for the community “to come together to enjoy and appreciate Pasadena’s rich Latino culture and traditions,” according to a release.

“I was involved in the Cinco de Mayo event 20 years ago, and to bring it back to the Rose Bowl Stadium this year as part of the Stadium’s centennial celebration is really special,” Pasadena Mayor Victor Gordo shares in a statement. “We brought this event back with our Pasadena residents and families in mind, to find new ways to continue to celebrate and honor heritage, family and tradition.”  

The mayor, as well as Alice Mijares Recendez — whose mother founded Mijares Restaurant in 1920 — will be honored as the inaugural Cinco de Mayo Co-Grand Marshals. 

As part of its centennial celebration, the Rose Bowl will offer tours of the historic stadium featuring the original 1922 Locker Room, the Court of Champions, the Terry Donahue Pavilion and the current UCLA Locker. A Darryl Dunn 5K Walk & Run will also take place as a tribute to Rose Bowl Stadium CEO and general manager Darryl Dunn, who is set to retire on June 30. 

“Cinco de Mayo at the Rose Bowl gives our community a wonderful opportunity to enjoy all that our local treasure has to offer,” Councilmember Tyron Hampton says in a release. “We look forward to an amazing day focusing on family, culture and community.”

Ticket reservations for the event are available on Eventbrite at eventbrite.com/e/cinco-de-mayo-at-the-rose-bowl-
tickets-289973126427. For more information, visit rosebowlstadium.com. 

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