Knowledge and trust are keys to Hythe Realty’s growth
By Kamala Kirk
Navigating the real estate market can be extremely challenging, especially nowadays, which is why it’s essential to work with seasoned experts who have thorough knowledge of the industry.
Vera Nelson and Barbara King founded Hythe Realty Inc., a Pasadena-based agency that covers all of Southern California. They focus on serving their clients and the community’s real estate needs.
“Barbara and I had worked together on different deals over the years, and I’ve always had a very deep respect for her ethics and integrity,” Nelson says. “We cultivated a business relationship, but also had a deep friendship based on trust, respect and loyalty. We knew the market was changing, and given our years of experience, we knew real estate would not be done the same way moving forward.”
King adds, “We’re prepared for any change in the market. We’ve survived the various cycles and help our clients survive through it as well.”
Nelson has worked in the industry for more than 20 years and was previously a top producer at Century 21 Master-San Marino and Coldwell Banker Residential Brokerage/CB Realty. King is a veteran Realtor who has been voted Realtor of the Year multiple times.
“As a third-generation Pasadenan, I love this community, the San Gabriel Valley and all it has to offer, from its residents and culture to the architecture,” King says. “It’s an amazing community filled with incredible people. We’re here to help people, and we’re of the mindset that good enough is not good enough for us. We’re looking for excellence in everything that we do for our clients as well as the experience that we offer. It’s our clients’ needs and dreams that we’re really focused on. Real estate can be a very emotional experience for people, and we are able to help them through the entire process.”
When COVID-19 hit in 2020, Nelson and King joined forces to start Hythe Realty. The name is based on the Old English word for a small harbor or landing place.
“We were looking for the definition of a safe haven, and the name came organically,” Nelson says. “Our logo represents people’s roots and their home, all the way to their dreams and beyond.”
Hythe Realty’s team has grown to 13 licensed Realtors in just over a year. The agency has recruited a diverse group of talent that includes former Google engineers. Its roster also has a marketing director, business manager and in-house designer. Nelson and King train all team members, as Hythe Realty’s mission is providing service first.
“We’re inclusive, and we’re one of the few women-owned brokerages out there,” Nelson says. “We’re not like other corporations, and we get to do what is best for each client. We’re keeping the integrity of the business. We’re growing exponentially. We’re investing so much in our team and creating the next generation of Realtors.”
Hythe Realty offers an extensive list of services that includes everything from real estate transactions and consultations to staging and revitalizing homes. Nelson, King and their team work with clients to help them achieve the maximum value for their property whether they are buying, selling or renovating. They also work with a vast network of professionals and service providers during each step of the process — even after a home is sold.
“We don’t just say goodbye when the keys and transaction are done,” Nelson says. “We care about our relationships with our clients. Our trusted network speaks for itself; people call us long after they’ve received their keys when they need something. We’ve put together a great team of lenders, stagers and others who are the best of the best. That has taken years to develop, and we share those resources with our clients.”
King adds, “When you’re selling or buying, you need movers, painters and more. We have a tried-and-true resource list of service providers as well as professional attorneys who we have worked with. In a single real estate transaction, there are upward of 20 or more collaborative businesses that are involved.”
From first-time buyers to high-end luxury real estate, Hythe Realty prides itself on working the entire gamut of real estate. Many satisfied clients have left positive reviews for the company, thanking it for helping them navigate challenging negotiations and praising its knowledge and positive attitudes.
“It’s not just Vera’s years of experience and innate brilliance as a real estate professional or her ethics, honesty and integrity that give her an edge; there’s so much more,” say Trisha and Rob Reece, who are longtime clients. “Within Hythe Realty, Vera has assembled a network of professionals such as stagers, video producers and mortgage brokers. If she doesn’t know the answer, she knows someone who does. Her own knowledge extends beyond the Los Angeles housing market and the ever-changing laws, statutes and regulations in California to architecture and construction.”
Hythe Realty is also dedicated to serving the community and does work for organizations such as Black Girls Code, Surfrider Foundation USA and the Pasadena Educational Foundation, among others. They also come together to help veterans.
“We love veterans,” Nelson says. “There are a lot of veterans that have been disappointed by not being able to purchase homes. We get into the trenches, move forward and help those that served us get the blessings they deserve. We wouldn’t be here without them.”
Looking ahead to the future, Hythe Realty is moving to a new office location in town in the coming months and plans to continue to grow and expand the team. Most important of all, Nelson and King look forward to continuing to provide clients with the excellent service they’ve earned a reputation for.
“I love the communication and connection I have with clients during their journey,” King says. “Whether they’re buying or selling, they need support and guidance, and I love being that person they can turn to. I really enjoy seeing families get their first home, and now children of my clients are coming to me for their first homes.”
Nelson adds, “It means a lot to have so many people believe in our women-owned brand. When people hear about Hythe Realty, they have a good definition of who we are. And we will continue to go out of our way to make a difference in their lives.”
Hythe Realty Inc.