Pasadena Realtor Tracy Do gets sellers the highest value for their property
By Kamala Kirk
An accomplished Realtor with decades of industry experience, Tracy Do became interested in real estate when she was a teenager in Orange County, visiting model homes in newly built communities.
“I took an interest in real estate because I understood that where we live is so important,” Do says. “Home is where many of life’s biggest moments take place. At the same time, our home is a financial asset. I’m drawn to that intersection of meeting the personal as well as the monetary goals of my clients.”
After graduating from the University of Southern California, Do got her real estate license and started at a brokerage in Los Feliz, becoming a top-performing agent, and is currently with Coldwell Banker on South Lake Avenue in Pasadena. Over the course of 20 years, her name has become recognized throughout Pasadena, LA and all of Southern California.
“Last year my team ranked No. 8 in California and No. 18 nationally in terms of production,” Do says. “We are highly experienced, and our process for helping clients is extremely well orchestrated. The team has 14 sales agents including myself, four marketing associates, and three members who lend support for transaction management. I can point to data that proves we get our clients the absolute highest value for their properties. Many times, people have called just to thank me for setting the new high ‘comp’ in their neighborhood.”
Having initially built her name and reputation in Los Angeles’ trendy Eastside and Northeast LA neighborhoods, Do has long established her roots in Pasadena, where she has lived for over 17 years. This has helped the Tracy Do team build a bridge between Metropolitan LA and the San Gabriel Valley, and they have been particularly successful in helping clients discover the joys of living in Pasadena, South Pasadena, Altadena and the surrounding foothill communities. Do points out that the pandemic added some fuel to this migration.
“And that’s not the only reason,” she says. “Because there really is so much to love about Pasadena living, whether it’s excellent city services; a great restaurant scene; or the choices of private schools like Polytechnic, Sequoyah, Waverly and Westridge, where my daughter graduated. My own move from LA to Pasadena many years ago helped me appreciate this transition. From personal experience, I have come to believe that it really makes sense for a lot of people.”
Do adds, “LA, Pasadena and the foothill communities are distinct but also deeply intertwined. Many of my clients in Eastside and NELA neighborhoods appreciate the extensive knowledge I have of these areas, which helps them gain familiarity and make the right decision as to which is the best place for them to buy a home.”
With a long list of satisfied and repeat clients throughout the years, Do shares that one of the keys to her success is the innovative marketing that makes her listings stand out and reach a greater number of potential buyers. Her marketing team of four includes talented professionals with advanced degrees in art and graphics, and specialties that include post-production photography, copywriting and social media outreach.
“Selling such a large volume of real estate, my team and I are constantly in touch with the marketplace in terms of where buyers are coming from and what they are looking for,” Do says. “We use that knowledge to help clients prepare their house for sale.”
As for current market conditions, Do reports that “we are definitely in a season of change. We’ve come off the top of a very robust market, which occurred in the earlier part of this year. Now buyers expect that they have more leverage, but that is not always the case given that the supply of quality homes for sale remains low.”
Do advises that “anyone who is looking to sell or purchase property today would be wise to work with an experienced agent who has navigated previous market turndowns. If you want results, work with an agent who can deliver them and has proven that ability.”
A proud resident of Pasadena’s Madison Heights neighborhood since 2004, Do lives in a 1957 midcentury modern post-and-beam with her husband and two cats that they adopted from the Pasadena Humane Society. Their daughter attends college in New York. Do is highly involved in the Pasadena community, regularly supporting local organizations, causes and schools.
“We raised our daughter here for a reason,” Do says. “Pasadena is a special place, close to all of the great things in LA, but just a little removed from it, too. Nothing makes me happier than connecting those two places, guiding a process of discovery and decision making. It’s all about helping people get from one place to the next and providing great service along the way.”
Tracy Do — Coldwell Banker Realty